Smiling man in a suit and white shirt, outdoors with blurred greenery background.

Helping Organizations go from Overwhelmed to Unstoppable.

No one goes to school to run a nonprofit! ‍ ‍

Leading a mission-driven enterprise is often isolating, frustrating, overwhelming. I get it. I’ve been there. As your organization’s guide and trainer, we’ll make real progress.

Gains made in weeks, not quarters

Smiley Strategic acts as a guide and trainer to help you and your team find your footing. We build your team’s muscle, posture, and stamina. ‍

1. See our Trail Guide metaphor below

2. Browse through the Servicespage for options and rates.

3. View the Adira Foundation Gallery page or the Adira Foundation Legacy website itself for samples of work.

SCHEDULE A CALl

OR

Write a message

Our Trail Guide Framework helps unpack‍ ‍FOUR key moments in a nonprofit’s life.

Do any of these best resonate with where you are?

A panoramic view of the Grand Canyon showing layered red rock formations, a winding dirt trail through the canyon, and cloudy sky overhead.

1. Mapping the Route
Clarify direction (and how to fund it).

Here the organization typically needs help with:

  • Clarifying messages

  • Mission, Vision, Story

  • Sustainable Financing

  • Strategic Planning

  • Donor Cultivation

A narrow canyon with towering, layered sandstone walls and a shallow river with rocks running through it.

2. Making Camp.
Stabilize, regroup, & build internally.

Here the organization typically needs help with:

  • Board Development

  • Clarifying Focus

  • Evaluating Governance

  • Coaching the CEO

  • Restructuring

  • Coming in as Interim CEO if needed

A narrow desert canyon with a wooden staircase leading upward, surrounded by red rock formations.

3. Building a Campfire. Complete one critical initiative—well!

Here the organization might need:

  • Grant proposal writers

  • Event planning

  • Briefing materials

  • Report writing

  • Meeting Facilitation

  • Monitoring, Evaluation, and Metrics

Tourists walking across a narrow wooden bridge over a turquoise water lake, with a large rock cliff and cave in the background.

4. Traveling Together.
Gather allies. Build bridges. Grow!

‍Here the organization might need help with: ‍

  • Stakeholder mapping

  • Building partnerships

  • Coalitions and Alliances

  • Public Policy & Advocacy

  • Listening and Learning

  • Gathering feedback

We help you find your footing and move forward.

A man wearing a dark suit, white shirt, and striped tie, standing indoors near a large window with a brick wall beside him.

Testimonial

Bruce P., Executive Director of American Academy of HIV Medicine

“Mr. Smiley was vital to helping us to craft a unifying vision, to further developing our board, and to creating an informed approach to elevating our profile and to catalyzing new relationships with a range of potential new funders in our industry. "